The instant quote platform built for roofing ads.
Launch branded quote pages for roof replacement, Roof Maxx, and other roofing campaigns. Homeowners get a preliminary estimate in about 60 seconds. Your team gets a higher-intent lead with roof details, pricing data, and CRM delivery.
60s
Median time to range
3×
More qualified leads
0
dev work — no coding required
INSTANT ESTIMATE · 2,300 SQ FT · ARCHITECTURAL · 2 STORIES
$19,500 — $25,100
BASE PRICING
$7.50/ft²
architectural × moderate
RANGE GENERATED
< 60s
from roof size + pricing rules
Delivers leads to the tools your team already uses
- HubSpot
- GoHighLevel
- JobNimbus
- Zapier
- Google Sheets
- Twilio
Most roofing landing pages make homeowners wait.
Homeowners click your ad, fill out a basic form, and then wait for the phone to ring. By then, they've already messaged the next roofer. RoofRange gives them the price clarity they want immediately — while still capturing the lead for your sales team.
- Generic “get a free estimate” form
- Homeowner waits 1–3 days for a callback
- Sales calls a cold, half-formed lead
- Paid clicks bounce before converting
- No data to qualify before the visit
- Live price range on the page
- Estimate in 60 seconds
- Sales calls a ranged, ready lead
- Higher-intent submissions per click
- Roof size, pitch, material captured
Give them the range. Get the lead.
RoofRange collects property details, uses roof measurement data when available, applies your pricing rules, and shows the homeowner an estimated roof replacement range on a branded thank-you page.
- AD CLICK
Paid traffic lands
- QUOTE PAGE
Homeowner enters property
- ESTIMATE
Range generated in 60s
- DASHBOARD
Lead saved in RoofRange
- CRM SYNC
Delivered via Zapier
Branded instant quote pages
Your logo, colors, service area, hero image, and CTAs. Every page feels like part of your site.
EagleView roof measurement
Pull roof size and pitch from EagleView when available so the estimate matches the home.
Custom pricing rules
Per-material rates, multipliers, age adders, range spread, and a minimum job floor.
Financing estimate
Show an estimated monthly payment so the number feels reachable, not scary.
Submissions dashboard
Every lead is saved before anything is sent externally. Filter by client, status, date.
Zapier lead delivery
One Catch Hook per client. Audit trail, retry button, per-lead delivery status.
Test lead mode
Submit fake leads with ?test=true. They're tagged and never sent to Zapier automatically.
Mobile-first forms
Built for the homeowner thumb. Address autocomplete, smart defaults, fast validation.
Thank-you page that converts
Estimate range, financing, schedule CTA, and call CTA — designed to keep momentum.
One platform. Multiple roofing quote flows.
RoofRange isn't just a replacement calculator. Choose a quote type per client and launch the funnel that fits the campaign — each with its own pricing logic and result page.
01 · REPLACEMENT
Roof Replacement Estimates
Show homeowners a preliminary replacement range based on roof size, material, complexity, age, pricing rules, and minimum job floors.
02 · ROOF MAXX
Roof Maxx Treatment Estimates
Pre-qualify aging asphalt shingle roofs, show a preliminary treatment range, and compare potential savings against a full replacement.
03 · CAMPAIGNS
Custom Roofing Campaigns
Build dedicated quote pages for paid ads, local campaigns, dealer programs, or specialty roofing offers.
Homeowners get the number. You get the lead.
RoofRange doesn't give away pricing before conversion. Homeowners enter their property, roof details, contact info, and consent before the estimate range is revealed. If they leave the page after seeing the number, your team still has the lead — saved, attributed, and routed to your CRM the moment they submit.
WHAT THE HOMEOWNER SEES
A real price range — after they finish the form.
- Branded landing page tied to the ad they clicked.
- Address · roof details · contact info · consent.
- Estimate range + a monthly option on the thank-you page.
WHAT YOUR TEAM GETS
A qualified lead — saved before the price is shown.
- Full lead in the dashboard the moment they consent — not after the reveal.
- Routed to your CRM via Zapier; UTM, GTM, and campaign attribution preserved.
- Even if they bounce after the number, you still own the follow-up.
From paid click to estimate-ready lead in under two minutes.
- STEP 01
Launch your branded quote page
We set up your logo, colors, service area, pricing rules, tracking, and quote flow — usually within a few days.
- STEP 02
Homeowners enter their property
The form captures address, roof details, contact info, and qualification data. EagleView fills in roof size when it can.
- STEP 03
RoofRange generates a price range
Roof size, material, complexity, roof age, and your pricing rules combine into a midpoint and a spread.
- STEP 04
You get the lead instantly
Saved in the dashboard and delivered through Zapier to your CRM, email, SMS, or spreadsheet of choice.
Roof in. Range out. In under 60 seconds.
Once a homeowner enters their address, RoofRange runs the same pipeline you'd run by hand — locate, trace, measure, apply pricing — except it lands the answer before they put the phone down.
- LOCATEProperty pulled from the address
- TRACERoof footprint locked in
- MEASURESquare footage + pitch detected
- APPLYYour pricing rules + range spread
- DELIVERRange shown · lead saved · CRM synced
- Locating property
- Tracing roof edges
- Measuring roof area
- Applying pricing rules
- Generating estimate
ROOF AREA
2,300 ft²
MATERIAL
Architectural
ESTIMATE
$19.5K – $25.1K
Built to make your paid ads convert harder.
Every section of every RoofRange page exists for one reason: turn an expensive click into a high-intent lead. No filler. No generic copy. Just the steps a homeowner needs to feel ready to talk.
- Give homeowners a reason to submit
- Reduce friction from cold traffic
- Increase lead intent with price range reveal
- Capture more useful project details
- Push leads to schedule after seeing their estimate
- Track submissions and delivery status
- Launch new roofing markets faster
Every surface a roofing company actually needs.
- 01 · MOBILE-FIRST
Instant quote form
Built for the homeowner thumb — address autocomplete, smart defaults, no dead-ends.
- 02 · ENGINE
Smart estimate logic
Per-material rates, complexity, pitch, age adders, range spread, minimum job floor.
- 03 · MEASURED
EagleView support
Pull authoritative roof size + pitch so the estimate matches the actual home.
- 04 · ON-BRAND
Branded templates
Logo, colors, service area, trust badges, reviews, hero, roofing systems — yours.
- 05 · DATABASE
Submissions dashboard
Every lead saved in the database first. Filter by client, date, status, free-text.
- 06 · ROUTED
Zapier delivery
HubSpot, GHL, JobNimbus, Sheets, SMS — almost any CRM. Per-lead audit + retry.
- 07 · CONVERSION
Thank-you page
Estimate range, financing snapshot, schedule CTA, call CTA. Keeps the momentum.
- 08 · ADMIN
Admin setup
Brand detection, pricing presets, hero controls, 30-item launch checklist.
Built for Roof Maxx and roof rejuvenation campaigns.
RoofRange can run a separate Roof Maxx quote flow with asphalt-shingle qualification, roof age and condition questions, a preliminary treatment estimate range, a replacement comparison, and a schedule-focused thank-you page.
Estimates are preliminary and final eligibility is confirmed after a free assessment — the flow is built to qualify and book, not to issue a final quote.
- Asphalt-shingle eligibility
- Roof age and condition questions
- Preliminary treatment estimate range
- Comparison vs. a full replacement
- Potential savings highlight
- Final eligibility confirmed after assessment
- Editable instant quote pages
- Editable thank-you / result pages
- Video and review widget sections
- Brand colors, logos, headers, and CTAs
- Custom sections per client
Every quote page and result page can be edited.
Update hero copy, trust sections, videos, reviews, FAQs, CTAs, and thank-you pages without rebuilding the funnel.
Send traffic to a branded quote domain.
Use a client-branded domain or subdomain while RoofRange powers the quote form, pricing engine, tracking, and lead delivery behind the scenes. Homeowners see the client's brand on Meta and Google ads; your team manages every domain from one admin.
- https://estimate.yourcompany.com/
Branded landing page
Served by RoofRange · same backend, same pricing, same lead delivery.
- https://quote.yourcompany.com/
Branded landing page
Served by RoofRange · same backend, same pricing, same lead delivery.
- https://roof.yourcompany.com/
Branded landing page
Served by RoofRange · same backend, same pricing, same lead delivery.
The RoofRange fallback URL still works
Every client gets a /<slug>/instant-quote URL on roofrange.ai. Custom domains layer on top — they don't replace it.
Branded domains read as trustworthy
Homeowners on Meta or Google ads see the client's own subdomain, not a third-party tool. Higher click-through, better Quality Score.
Same RoofRange engine behind every domain
Form, pricing rules, EagleView, analytics, consent, Zapier delivery — all served from the same backend regardless of which domain handled the request.
Domain status managed in admin
Add a domain, see verification status, get the exact DNS records to point at Vercel. Failed or pending domains surface in the admin command bar.
Built for agencies and roofing teams that manage multiple campaigns.
Set up clients, choose a quote type, manage pricing, review submissions, QA launches, track Zapier delivery, and run test leads — all from one dashboard. Per client: branding, pricing, integrations, submissions, analytics, EagleView usage, and a launch checklist that knows when a page is ready for paid traffic.
DASHBOARD
Client dashboard
One list of every quote funnel — lifecycle status, custom domain, launch readiness, last lead — searchable and filterable.
QUOTE TYPES
Quote type controls
Set each client to roof replacement or Roof Maxx — separate pricing logic, qualification, and result page per quote type.
BUILDER
Page builder
Per-client hero, trust, testimonials, FAQ, Final CTA, thank-you — all editable section-by-section, with a live preview.
PRICING
Pricing engine
Per-material rates, complexity / story / pitch multipliers, age adders, range spread, and a minimum job floor.
LEADS
Submissions dashboard
Every lead, every step, every UTM — searchable, filterable, exportable, with per-lead delivery history.
DELIVERY
Zapier / CRM delivery
One webhook per client. HubSpot, GoHighLevel, JobNimbus, Sheets, SMS, email — with retry + audit trail.
ANALYTICS
Analytics by UTM
Step-by-step form analytics + utm_source / medium / campaign per lead. Tie ad spend to qualified leads per campaign.
EAGLEVIEW
EagleView usage tracking
Per-client lookup history with status, environment, and cost. See sandbox vs production usage at a glance.
DOMAINS
Custom domains
Per-client branded domain support with verification status, DNS instructions, and a fallback URL that always works.
QA
Launch checklist + QA
Required and recommended items per client. One-click Launch QA report covers public page, pricing, lead delivery, EagleView, thank-you, and analytics.
TEST MODE
Test & demo leads
Run a test submission end-to-end before going live — flagged as a test lead so it never pollutes real reporting or fires production delivery.
AUTH
Secure admin login
Supabase Auth with TOTP two-factor, session timeout, role-aware access, and a non-secret diagnostics endpoint.
The quote reveal is not the end. It's the handoff.
When the estimate range appears, the homeowner is the hottest they'll ever be. The thank-you page is built for that exact moment — confirm the number, surface the monthly option, and push straight to schedule-inspection or call. The lead is already saved.
- RANGE
Estimate range
The number they came for — bounded by the client's pricing rules + range spread.
- FINANCING
Monthly financing
Optional per-client monthly payment line so the range reads as approachable, not sticker-shock.
- CTA
Schedule inspection
Primary CTA opens the client's calendar URL — the fastest path from "saw the number" to booked appointment.
- CALL
Call the team
Phone CTA appears when the phone display toggle is on. Hidden cleanly if the client doesn't want phone traffic.
- NEXT
What happens next
Three-step expectations panel so the homeowner knows the inspection isn't a sales trap.
- PROOF
Trust + proof
Per-client reviews, warranty, license, and trust badges — the same brand they saw on the quote page.
- RECEIPT
Already in your CRM
The lead landed in your dashboard + Zapier the moment they consented — before the reveal. They can't unsubmit.
YOUR ESTIMATE
Roof replacement range for 1234 Elm Ave
$18,400 – $22,900
Estimated · final pricing confirmed after free inspection
WHAT HAPPENS NEXT
- 1. We confirm the appointment by text.
- 2. A roofer walks the roof — no obligation.
- 3. Final pricing in writing the same day.
See RoofRange in action.
Book a quick walkthrough and see how the instant estimate flow, submissions dashboard, and lead delivery work together — built for your service area and CRM stack.
RoofRange vs. a basic estimate form.
Multiple quote types (replacement + Roof Maxx)
Roof replacement instant estimate range
Roof Maxx treatment estimate range
Treatment vs. replacement comparison
Captures roof + project details
Pricing rules + complexity logic
Page builder for every page
Editable thank-you / result pages
Custom domains
Saves every submission
Zapier delivery + per-lead status
Launch QA checklist
Built for roofing companies that rely on speed, trust, and paid traffic.
If you're spending money on clicks, RoofRange is the page they should land on. If you're an agency, it's the tool you should be giving every roofing client.
- Residential roofing companies
- Roof replacement campaigns
- Meta Ads & Google Ads buyers
- Roof Maxx / rejuvenation crews
- Multi-location roofers
- Agencies managing roofing clients
Common questions from roofing teams.
Does the homeowner see the price before submitting contact info?
No. The estimate range is the reward for completing the form. Homeowners enter their property, roof details, contact info, and consent before the number is revealed — so even if they leave after seeing it, the lead is already saved in your dashboard and routed to your CRM.Is the estimate final?
No. RoofRange shows an estimated price range based on property details and your pricing rules. Final pricing is confirmed after an on-site inspection — the estimate qualifies the lead, it doesn't replace your sales process.What quote types does RoofRange support?
RoofRange supports roof replacement estimates and Roof Maxx treatment estimate flows. Additional roofing quote flows can be built on top of the same platform.Can RoofRange work for Roof Maxx dealers?
Yes. RoofRange includes a Roof Maxx treatment estimate flow with asphalt-shingle qualification, roof age and condition questions, a preliminary treatment range, replacement comparison, and schedule-focused follow-up. Estimates are preliminary and final eligibility is confirmed after a free assessment.What happens if EagleView cannot measure the roof?
The form falls back gracefully. When EagleView can't return aerial data for an address, the page shows a calm 'enter your best estimate' message, the homeowner provides the roof surface area manually, and the lead still saves with everything else intact. No broken funnel.Can leads go to our CRM?
Yes. Every lead is delivered through Zapier — HubSpot, GoHighLevel, JobNimbus, Google Sheets, email, SMS, and anything else Zapier supports. One webhook per client, with a per-lead audit trail and a retry button if delivery fails.Can each client use a branded domain?
Yes. Each client can optionally point a domain like estimate.yourcompany.com or quote.yourcompany.com at RoofRange. The branded domain serves the quote page; RoofRange runs the form, pricing, EagleView, and lead delivery behind the scenes. The RoofRange fallback URL keeps working either way.Can pricing be customized?
Yes. You configure per-material rates, complexity multipliers, story multipliers, pitch multipliers, age adders, range spread, and a minimum job floor that stops tiny-roof estimates from coming in unrealistically low.Can we edit the page after launch?
Yes. The page builder lets you edit instant quote pages, thank-you pages, copy, sections, videos, review widgets, CTAs, branding, and more — without rebuilding the funnel.Can agencies manage multiple clients?
Yes. Agencies and multi-location brands launch a branded quote funnel per client from one admin dashboard — separate pricing, branding, integrations, submissions, analytics, and EagleView usage per client. Run Launch QA on each before sending paid traffic.Can we track paid ad performance?
Yes. Every submission captures utm_source / medium / campaign / content / term, optional GTM container per client, and step-by-step form analytics. Tie ad spend to qualified leads per campaign without extra tagging.Does RoofRange replace an inspection?
No. RoofRange is a qualified-lead generator. The estimate range sets expectations and books the inspection — your team still walks the roof, confirms the scope, and lands the job.
Ready to quote like a software company?
Give homeowners the range they want — in 60 seconds — and your sales team a better lead to follow up with.